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traffic slime, 2017

Traffic slime is a proposal for a billboard mechanism displayed on busy streets, falling roughly under the category of 'public art'. It draws connections between online trends, advertisements in traffic. Traffic is an entity in constant flux, and being under constant surveillance makes it a studied, analysed and predictable phenomena.

This proposal tries to understand surveillance and uses a cultural artefact to provoke a thought about the constant movement in urban life.

Slime demands attention, it draws attention and awe in its viewers. When, or rather how, did slime turn into an online sensation? The earliest features of it in mainstream media can be traced back to the movie Flubber.

"Slime’s popularity has grown so much that Elmer’s glue, the main ingredient for slime, saw its sales more than double in December, according to CNBC. More recently, stores are having trouble keeping glue on their shelves."

The idea is to have a bowl of green slime under a billboard, with two cameras recording the slime and the traffic respectively. Both the live footages will go through a software that processes the footages by chroma keying it. One of the softwares to process the two live footages is Cam Twist. A laptop could be installed securely on the slime station, and connected to a billboard to show the masses an intrusive footage of themselves, where anyone and everyone is free to come tweak the footage simply by playing with slime! It brings questions of privacy and intrusive technologies. It stems from tech-paranoia, but this technology has a playful yet reflective approach. 

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